Books about Books: A History of Oak Knoll Press, Part 10: Under the Good Ship von Hoelle (1996-2006)
By Bob Fleck
And thus the interesting ten-year saga of the John von Hoelle days began. John had been in the publishing business for many years and was one-fourth owner of Dyne-American Publishers, a much bigger publishing company than Oak Knoll. In those days of wild publishing acquisitions, his imprint had been bought out by ABC Publishing, a larger company. He was also a retired military officer, although he never was that comfortable talking about that early phase of his life. All I know is that he attended the annual meeting of the Association of Former Intelligence Officers in Washington each year and was busy writing a definitive bibliography on non-fiction Cold War espionage literature. John was a book collector with a collection of over 3,700 espionage novels. He decorated his office with photos of himself and friends in various third-world countries in appropriate costume. John had authored 14 books and had a special interest in early language (he could read and write ancient cuneiform and Egyptian hieroglyphics). I could never break him of the habit of calling me “sir.” I always felt a little funny being called “sir” by a man five years older than I am, especially when I was in my usual summer dress of tennis shorts (just in case someone called for a game, of course!).
John had a wealth of knowledge about the book industry although he had never really been in our type of business. He had certainly not experienced print runs of 500 copies before, as most of the titles he published in his prior business often had several zeros added to that figure. John brought experience, calmness, and the uncanny ability to solve problems. I knew that if I had a problem that needed fixing, John would fix it. He relied on me for the financial analysis and the selection of manuscripts; I relied on him for everything else (including the embellishment of a story when needed). He was the perfect representative for our company when doing trade shows or in contract negotiations with authors and vendors. He also designed most of the book layouts and dust jackets of our books. He had a ready smile and a pleasant personality, and he actually wore a coat and tie.
John quickly made his impact felt and 1996 saw us publish 14 titles, which was the largest number we had done in a single year. One of his special feats that year was to help get the final permission to reprint the Pforzheimer catalogue (77), a legendary bibliography that had never been reprinted. We waited forever to get the final signature on the deal because the decision maker, Ross Perot, was too busy running for President to get around to something as mundane as signing one of our contracts.
The other major event that happened in 1996 was my election as President of the Antiquarian Booksellers Association of America (ABAA). It also was the year that the Americans hosted the Congress of the International League of Antiquarian Booksellers in Los Angeles and San Francisco (trade show), so I was a very busy person. The ABAA represents one of the 20 countries that make up the International League of Antiquarian Booksellers (ILAB). My biggest goal was to use the new tool of the internet to help spotlight these two organizations, and sometimes I was probably overbearing on the subject (my French colleagues called me Mr. Internet with perhaps just a bit of sarcasm in their voices). But it also allowed me to do a great deal of foreign travel and form friendships and business relationships with people all over the world.
To be continued …
Bob Fleck founded Oak Knoll Books in 1976 to fill a void in the booksellers world. Today Oak Knoll Books maintains an inventory of about 20,000 titles on books about books and a rapidly growing backlist of over 950 titles published and distributed under its imprint, Oak Knoll Press. Bob Fleck is ILAB President of Honour. He was ILAB President from 2002 to 2006. Each Friday the Oak Knoll Biblio-Blog publishes an excerpt from Bob Fleck's autobiography (“Books about Books“, published in 2008). The excerpts are also presented on ILAB.org. Thank you very much to Bob Fleck for giving us permission.