Definition of term:: Device
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Sometimes called the colophon (which is confusing since this term has an alternate meaning). Referring to the publisher's logo used on the copyright page, especially when it is used to denote a first edition, as it occasionally did for some publishers in the 20th Century (Farrar and Rinehart, Charles Scribner's Sons, G.P. Putnam's Sons, and others).
Source: What bookdealers really mean. A dictionary by Tom Congalton and Dan Gregory (Between the Covers), with additions from other sources